JR60 Brands founders wanted to find a way to separate themselves from the average fan. While attending different sporting events, they realized that everyone looked the same. There was no personality or sense of originality in the apparel, hats, or accessories that everyone was wearing. The lack of personal style or expression they witnessed, inspired them to bring being a fan back to life.

For them, creating fan inspired goods is an intimate process. Before deciding on a new product, they think about how a design will be used, where it will be worn, and how the individual will feel. Once an idea is ready to come to life, they treat it as if it was going to represent kings and queens. Completely opposed to an industrial approach, the idea is to have anyone wearing a JR60 product, feel like royalty. Superior fans, deserve a superior product.

No matter what team you represent, JR60 Brands wants you to become your own biggest fan. Be confident. That hat is your crown. That patch is your badge of honor or family crest. You deserve better than average. Don’t ever settle. You don’t just represent a team, you represent the Nat1on®.

Mission Statement

There comes a time in everyone’s life when a choice has to be made. Do I choose to be angry, sad, or happy. The fact that the choice of attitude can have a direct impact on another persons life is both fascinating as well as obligatory. Hate, unity, racism, narcissism, love, compassion, and empathy are all feelings that express who we are as humans. They are also choices we make to be humane or inhumane. You have one life. What will be your legacy?

At the foundation of JR60 Brands is an unrelenting desire to make people smile and help them realize the importance of the role that they play in society.  The fact is, this world is divided by the social standards of race, religion, sexuality, politics, origin, and many other socioeconomic variables.  However, at JR60 Brands, we believe that there is only one variable that matters. There is only one race, the human race.  In a world run by ignorance, we at JR60 are committed to stop the hating and start the healing.  We are the Nat1on®!